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DESIGN

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BOOKPEOPLE

CATALOG

2020 was the fifth holiday catalog I've designed for local independent bookstore, BookPeople. While usually the catalog involves a photoshoot with the booksellers and print publication, we pivoted in 2020 due to the pandemic and created an all-digital, shop-able catalog.

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The holiday catalog was one of my biggest projects every year at BookPeople. The brainchild of marketing and book buyers, as a team we would create this 32-page booklet showcasing BookPeople's favorite books released during the year, for both children and adults (the children's side is flipped, so it can also sport a cover). Once the team chooses a the theme, I would conceptualize and shoot photos with the booksellers, the buyers would select books to be included and write copy, and once I edited the photos and designed the layouts and covers, we'd work with a production designer for the nuts and bolts, then together again on proofing and copy-editing.

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BOOKPEOPLE

DESIGN

Thought the holiday catalog was the biggest project of the year, I created photography, graphics, and illustrations for all of BookPeople's design needs, both physical and digital. To the left are samples of the PDF presentation I created for BookPeople's submission for the WNBA Panell Award, the (pre-COVID) monthly print newsletter I re-designed and updated in-house, and to the right, branded marketing materials.

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In addition to digital and print marketing graphics for BookPeople's many events, subscription boxes and many community campaigns throughout the year, my work supported BookPeople's partnerships with local organization like Texas Teen Book Festival, Zilker Park Theatre, and Austin ISD. 

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POSTER
DESIGN

I've been making posters since I started working as a graphic designer and it's one of my favorite things to make to this day. This is a selection of some of my all-time favorite posters.

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